Bike share sponsorships and partnerships come in all shapes and sizes, from the local coffee shop to the health insurance conglomerate. And now a condom company can be added to that list. Boulder B-cycle has entered into a sponsorship agreement with Sir Richard’s Condoms, a Boulder-based condom company.

Sir Richard’s ads will be placed on the B-cycle bike’s handlebars next to cycling safety information (see photo below), connecting safe sex and safe cycling. “When we heard about Sir Richard’s recent distribution expansion, and their social impact programs, we thought they would be an ideal local Boulder company to present our safety message,” said James Waddell, Executive Director of Boulder B-cycle. The ads seem particularly appropriate given that the system is often used by the thousands of college students in the city.

The tongue-in-cheek slogans can be seen below.

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